Practical guides to reading your numbers, measuring traffic from ChatGPT and other AI assistants, and tracking visitors without tracking people.
Google Search Console is free, but it only shows part of the picture. Here are 10 free tools that fill the gaps or stand in for it, from Bing Webmaster Tools to free site auditors and backlink checkers.
Read the articleLooking for a free alternative to Matomo? We compare 10 free web analytics tools, from privacy-first open-source projects to free hosted services, with what each one does well and where it falls short.
A plain-language guide to telling real changes in your website traffic from random noise, using weekday baselines and a simple significance check you can do yourself.
Cookie-free web analytics counts visitors without storing anything on their device. Here is how it works, what you gain, what you give up, and the questions to ask before you rely on it.
Which AI crawlers visit your website, what each one is for, why your analytics does not show them, and how to measure them from your server's access log.
Visitors from ChatGPT, Perplexity, Claude and Gemini often end up filed as "Direct" or generic referral traffic. Here is how to recognise them, measure them properly, and decide what to do about them.
Everything these articles teach, applied to your own site every morning.
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