Add the tags
For example: yoursite.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=october
UTM and campaign tracking
Know which campaign actually worked.
Tag your links once. Every newsletter, post and ad is then reported as a campaign with its visits, engagement and conversion rate.
No card neededCookie-free modeIP addresses never stored
01 Features
What is captured
All five UTM tags
utm_source, utm_medium, utm_campaign, utm_term and utm_content are read from the landing URL.
Campaign and medium reports
Switch the Campaigns report between campaign and medium, each compared with the previous period.
Correct channels
Tags decide the channel: utm_medium=email lands in Email, cpc in Paid search, social in Social.
Paid clicks detected
Clicks with gclid or msclkid are counted as paid search even without UTM tags.
Clean URLs
Only the query parameters you allow are kept on page URLs; everything else is dropped.
Conversions per campaign
See which campaigns produce signups and sales, not just clicks.
02 In practice
Tagging a link
Share the link
Use it in your email, post or ad. Visits are attributed automatically.
Compare campaigns
Open Traffic → Campaigns to compare sessions and conversion rates.
03 Privacy
Measured, not watched.
UTM values are kept as campaign data. Other query parameters, which often contain tokens or personal data, are stripped unless you allow them.
04 Questions
Frequently asked questions
Which UTM parameters are required?
utm_source is the most important. Adding utm_medium and utm_campaign gives you the medium and campaign reports.
Are UTM tags case-sensitive?
Treat them as case-sensitive: "Newsletter" and "newsletter" can be reported separately, so pick one style and stick to it.
Do UTM tags work with AI assistants?
Some assistants add their own tag, such as utm_source=chatgpt.com, which we use to place the visit in the AI channel.
05 Related
Keep exploring
See your own site explained.
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