GoTrace
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For WordPress

Your analytics, inside WordPress.

Connect in one click, let the plugin add privacy-first tracking, and read your full dashboard, AI insights included, without leaving wp-admin.

FreeVersion 1.0.3WordPress 6.0+, PHP 7.4+

01 What it does

Everything from the web app, where you already work.

One-click connection

Click "Connect", sign in and approve. No API keys to copy and no code to paste.

Tracking added for you

The script is added to every page of your site, about 4 KB and loaded with defer. Administrators and editors are not counted unless you want them to be.

Your full dashboard in wp-admin

Daily briefing, AI insights, the AI analyst, real-time, sources and campaigns, AI traffic, pages, journeys, funnels, heatmaps and session replay, under GoTrace → Analytics.

Dashboard widget

Visitors, pageviews, conversions and visits from AI assistants for the last 7 days, with your top pages, on the WordPress dashboard.

Privacy switches

Cookie-free mode and wait-for-consent mode, each one tick away, plus the roles that are never tracked.

You choose who sees what

Administrators only, or editors and authors too. They see only this website, never your billing, team or other sites.

02 Install

Three steps, about two minutes

You need an account with this site added as a website. Start a free trial first if you have not.

01

Upload

In WordPress, go to Plugins → Add New → Upload Plugin, choose the zip you downloaded, then Install and Activate.

02

Connect

Open GoTrace → Settings in wp-admin and click "Connect with GoTrace". Sign in, check the website and the permissions, and approve.

03

Done

Tracking starts on the next page view. Your dashboard is under GoTrace → Analytics, and a summary appears on the WordPress dashboard.

03 Questions

About the plugin

Is the plugin free?

Yes. The plugin is free and works on every plan, including the 30-day trial. Your plan decides the features inside the dashboard, exactly as on the web.

Do I need to paste a tracking code?

No. Once connected, the plugin adds the script to every page. If you already added it another way, switch the plugin's tracking off to avoid counting visits twice.

Can WordPress users change my account?

No. Inside WordPress the dashboard is limited to the one connected website. Billing, team, API keys and site settings stay in the full dashboard. When you connect, you also choose whether WordPress users may use the AI analyst and whether they may create goals and funnels.

Why does my browser say the embedded view is blocked?

Some browsers, Safari in particular, block cookies inside embedded pages. Click "Open in a new tab" above the dashboard and everything works there.

Does the plugin slow WordPress down?

No. The admin screens load the dashboard from our servers only when you open them, the widget is cached for 10 minutes, and the tracking script loads after your page.

How do I disconnect?

GoTrace → Settings → Disconnect in WordPress, or Organization → WordPress connections in your account. Either one removes the connection and stops tracking.

Analytics that explain themselves.

Get the plugin, connect your account, and read tomorrow's briefing in wp-admin.

Download the plugin