GoTrace
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Website visitor tracking

See exactly how visitors move through your website.

Every visit, from the first click to the last page: where people came from, what they read, how far they scrolled and whether they converted. Anonymous by design, and explained for you every morning.

No card neededCookie-free modeIP addresses never stored

Visitor tracking in GoTrace: an example account for yoursite.com
From an example account. A single visit, step by step: the source, every page with time engaged and scroll depth, and outbound clicks.
01 Features

Everything you can see about a visit

Visitors and sessions

Unique visitors, sessions, new versus returning, pages per visit and engaged time, compared with the previous period.

Journey timelines

Open any session to see its path: landing page, every page after it, time engaged, scroll depth, clicks, form starts and the conversion, if there was one.

Where they came from

Search, social, email, paid, referral and AI assistants, down to the individual source and campaign.

Device, browser and country

Desktop, mobile and tablet, browsers and operating systems, and country, if you switch it on.

Live view

Who is on the site in the last five minutes, which pages they are reading and what they just did.

Explained, not just counted

Each morning a short brief says what changed, why and what to do, with the numbers that prove it.

02 In practice

How visitor tracking works

01

Add one line

Paste the script into your site. It is about 4 KB, loads after your page and works with any CMS or single-page app.

02

Visits are recorded anonymously

A random ID (or nothing at all in cookie-free mode) groups pageviews into visits. IP addresses are never stored.

03

Read the story

Browse sessions and journeys, or let the daily brief point you to what matters.

03 Privacy

Measured, not watched.

We track visits, not people. There are no names, no stored IP addresses, no cross-site IDs, and nothing typed into forms is ever collected. Cookie-free mode stores nothing on the visitor's device.

What the tracker collects

04 Questions

Frequently asked questions

Can I see who visited my website?

You can see each visit in detail (source, pages, time, device and country) but not the person's identity. We never store IP addresses or personal data, which keeps the data useful and much safer to hold.

Does visitor tracking need cookies?

No. By default an anonymous random ID is kept in the browser's local storage. In cookie-free mode nothing is stored on the device and visitors are counted with a hash that changes every day.

Will the script slow my site down?

No. It is about 4 KB gzipped, loads with defer after your page, and sends data in small batches in the background.

Does it track single-page apps?

Yes. Route changes in React, Vue, Next.js and other single-page apps are tracked automatically as new pageviews.

See your own site explained.

30 days of every feature, including visitor tracking. No card, no sales call.

Start your free trial