A web analyst that never sleeps.
Everything you'd expect from web analytics, plus a statistics engine and an AI analyst that tell you what the numbers mean. One script, one dashboard, one bill.
Briefings & insights
The work an analyst would do each morning, done before you open the dashboard.
Your website, in one paragraph
The dashboard opens on a short brief: what happened, what drove it, and the single thing worth doing about it. The metrics behind it are one click away.
Insights with computed confidence
Each metric is compared with the same weekday over previous weeks. Only changes that pass a significance test become insights, each with its evidence and confidence.
What it watches for
Traffic spikes and drops, conversion changes, a device or country that suddenly underperforms, new sources and AI referrers, leaky landing pages, high-value pages, funnel bottlenecks and navigation loops.
Tracking outages
If your site stops sending data, for example after a deploy removed the snippet, you hear about it within hours, not at the end of the month.
Weekly reports
A written summary of the week, generated from the same verified statistics. Read it in the app or export it.
Mark as done
Insights work like a to-do list: mark them done or dismiss them, so the feed only shows what still needs attention.
AI analyst
Ask a question in your own words and get an answer you can check.
Plain-language questions
"Which pages bring visitors who buy?" "Why did mobile drop last week?" The analyst picks the right reports, runs them, and explains the result.
Approved queries only
It can only use a fixed catalogue of read-only analytics queries. It never writes SQL and never touches the database directly.
Shows its working
Every answer lists the reports it consulted, so you can open the same numbers yourself.
Page and session analysis
Ask for an analysis of a single page, or of a sample of real sessions and journeys, to understand why people leave.
Core analytics
All the reports you rely on today, fast and without sampling.
Real-time
Who is on the site right now, which pages they are reading and where they came from.
Visitors & sessions
Every session with its full journey timeline: pages, events, time on page and scroll depth.
Pages & landing pages
Views, entrances, exits, engagement and scroll, plus landing pages ranked by the conversions they are missing.
Sources & campaigns
Channels, referrers and UTM campaigns, with search, social, email, paid and AI separated cleanly.
Devices & countries
Conversion and engagement by device, browser and country, with change against the previous period.
Events
Outbound links, downloads, form starts and submits, video plays and your own custom events, tracked automatically.
Goals & funnels
Find out where people give up, not just how many.
Goals and revenue
Count signups, purchases and leads from a page visit, an event, or one line of JavaScript, with optional revenue.
Funnels
Define the steps of your checkout or signup and see exactly where visitors drop out, by device and source.
Journeys
The most common paths through your site, split into the ones that convert and the ones that loop.
Server-side conversions
Send purchases from your backend with the API and they are attributed to the visitor's session.
Heatmaps & session replay
See what visitors did on the page, without recording what they typed.
Click and move heatmaps
Where people click and where their pointer goes, drawn over your live page.
Scroll reach
How far down each page visitors really get, so you know whether anyone sees your call to action.
Interaction replay
The default recording mode replays navigation, clicks, scrolling and pointer movement over your page. No page content is captured.
Full visual replay
Opt in per site to replay exactly what the visitor saw. All page text is masked by default, and typed values are always masked twice: in the browser and on our server.
Teams, reports & API
Built for agencies and teams that look after more than one site.
Organisations and roles
Invite colleagues as owners, admins or members, and keep every client's sites in one account.
Exports
Download any report as CSV or JSON. Spreadsheet formulas are neutralised, so exports are safe to open.
Scoped API keys
Read-only or read-write keys for the REST API, to pull reports into your own tools or push events in.
Audit log
A record of who changed what in the account, from site settings to API keys.
One line. Five minutes.
Paste the snippet into your site's <head>. It works with WordPress, Shopify, Webflow, Next.js and plain HTML, and it tracks single-page apps automatically.
- Weight
- About 4 KB gzipped, loaded with
defer. - Cookie-free
- Add
data-cookielessand nothing is stored in the browser. - Consent
- Add
data-consent="required"and nothing is sent until the visitor agrees.
<!-- In your <head> --> <script src="https://gotrace.site/a.js" data-site="YOUR_SITE_TOKEN" defer></script> // Optional: count a conversion with revenue aia('conversion', 'Purchase', { value: 49.0, currency: 'USD' }); // Optional: a custom event aia('event', 'pricing_toggle', { plan: 'annual' });
See your own site explained.
30 days of every feature. No card, no sales call.
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