Tag the element
For example: <button data-aia-event="cta_click">Start</button>
Click tracking
Every important click, tracked automatically.
Most click tracking needs a tag for every button. Here the common ones are tracked the moment you install the script, and anything else takes one attribute.
No card neededCookie-free modeIP addresses never stored
01 Features
Tracked without any setup
Outbound links
Clicks that leave your site, recorded with the destination domain and path.
Downloads
PDFs, documents, archives and other files, recognised by their extension.
Form starts and submits
Which forms people start and finish, so you can see abandonment, without ever collecting what they type.
Video
HTML5 video starts and completions.
Any button you choose
Add data-aia-event="name" to an element and its clicks become an event.
Custom events and conversions
One line of JavaScript tracks anything else, with optional properties and revenue.
02 In practice
Tracking a custom click
Or call the API
aia('event', 'pricing_toggle', { plan: 'annual' }) for anything you can detect in code.
Turn it into a goal
Use the event as a conversion goal and in funnels.
03 Privacy
Measured, not watched.
Clicks are recorded with the element, never with text people type. Forms report only that they were started or submitted, with their id or name.
04 Questions
Frequently asked questions
Do I need Google Tag Manager?
No. Common clicks are tracked automatically, and custom ones need one attribute or one line of code.
Can I track clicks on a specific button?
Yes. Add data-aia-event with a name to the button, and its clicks appear in Events.
Are clicks shown on a heatmap too?
Yes. The same clicks feed the click heatmap and the list of most-clicked elements.
05 Related
Keep exploring
See your own site explained.
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