Find the winning path
See which landing page and next step lead most often to a conversion.
Visitor journey analytics
The paths that convert, and the ones that loop.
Most visitors never follow the path you designed. Journey analytics shows the routes they really take, from the first source to the last page, and which of them end in a sale or signup.
No card neededCookie-free modeIP addresses never stored
01 Features
What journey analytics shows you
Most common journeys
The paths most visits follow, starting with the source that brought them.
Converting and non-converting paths
Compare the journeys that end in a conversion with the ones that do not, side by side.
Highest value and best conversion rate
Find the routes that bring the most revenue, and the ones that convert best.
Single-session timelines
Open any visit to see every page in order, with time engaged and how far the visitor scrolled.
Funnels
Define the steps of a signup or checkout and see how many people make it through each step, and who drops out where, by device and source.
Loops flagged automatically
When visitors bounce back and forth between two pages, such as pricing and features, it shows up as an insight with the numbers behind it.
02 In practice
Using journeys to fix your site
Find the leak
Use non-converting journeys and funnels to spot the page where people give up.
Shorten the route
Add a clearer next step on the page where good journeys start, then compare next week.
03 Privacy
Measured, not watched.
Journeys are built from anonymous visits. Visitor IDs are hashed per website, so nobody can follow a person across sites.
04 Questions
Frequently asked questions
What is a visitor journey?
The sequence of pages a visitor views in one visit, starting with the source that brought them, such as Google, a newsletter or ChatGPT.
How is this different from a funnel?
A funnel checks the steps you define. Journey analytics shows the paths people actually take, including the ones you did not expect.
How many steps are shown?
Journey reports group visits by their first six pages, which covers the vast majority of visits while keeping paths readable.
05 Related
Keep exploring
See your own site explained.
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