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Referrer tracking

See every site that sends you visitors.

A mention in a blog post, a Reddit thread, a GitHub README or a ChatGPT answer can send steady traffic for months. Referrer tracking shows you which ones, and whether those visitors stay.

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No card neededCookie-free modeIP addresses never stored

Referrer tracking in GoTrace: an example account for yoursite.com
From an example account. Referring sources with their sessions, engagement, conversions and change against the previous period.
01 Features

What you can see

Referring domains

Every site that links to you and sends visitors, with sessions, visitors and engagement.

Quality, not just volume

Engagement and conversion rate per referrer show which links bring the right people.

New referrers flagged

When a site starts sending visitors, it shows up as an insight so you can find the link and build on it.

Landing pages per referrer

See where each referrer sends people with journey reports that start from the source.

Search engines and AI kept apart

Search engines and AI assistants are recognised and moved into their own channels, so the referral list stays useful.

02 In practice

Turning referrers into growth

01

Find the link

A new referrer appears; open the page that links to you.

02

Check the visitors

Are they engaged? Do they convert? Compare them with your average.

03

Build on it

Improve the landing page they arrive on, or nurture the relationship that produced the link.

03 Privacy

Measured, not watched.

Only the referring domain is stored. The rest of the referrer URL, including search terms and tracking tokens, is removed before storage.

What the tracker collects

04 Questions

Frequently asked questions

Why do some referrals show no referrer?

Some sites and apps hide the referrer for privacy. Those visits appear as Direct unless the link carries UTM tags.

Can I see the exact page that linked to me?

No. To protect privacy we keep only the referring domain, not the full URL. Searching the domain for your address usually finds the link quickly.

Are search engines counted as referrers?

No. Google, Bing and other search engines are classified as organic search, and AI assistants as AI.

05 Related

Keep exploring

Traffic source tracking

Know which sources send buyers, not just visits.

Track website traffic sources by channel and source, including search, social, email, paid, referrals and AI assistants like ChatGPT, with conversion rates for each.

 UTM and campaign tracking

Know which campaign actually worked.

Track UTM campaigns automatically: utm_source, utm_medium and utm_campaign are captured from every link, reported per campaign and medium, with engagement and conversion rates.

 Website traffic analytics

Your traffic, measured and explained.

Website traffic analytics for visitors, sessions, pageviews, sources and conversions, with statistical alerts and a daily plain-language brief of what changed and why.

 Blog

How to track ChatGPT traffic in your website analytics

Visitors from ChatGPT, Perplexity, Claude and Gemini often end up filed as "Direct" or generic referral traffic. Here is how to recognise them, measure them properly, and decide what to do about them.

See your own site explained.

30 days of every feature, including referrer tracking. No card, no sales call.

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