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Visitor behavior analytics

Why visitors leave, page by page.

Pageviews tell you a page was opened. Behavior analytics tells you whether it was read: how long people stayed, how far they scrolled, what they clicked and where they left.

No card neededCookie-free modeIP addresses never stored

Behavior analytics in GoTrace: an example account for yoursite.com
From an example account. Every page with views, visitors, entrances, exit rate and engagement, plus a landing page analysis.
01 Features

The behavior signals we measure

Engaged time

Time the page was actually visible and in use, not time a forgotten tab stayed open.

Scroll depth

How far down each page visitors get, per page and per visit.

Exits and bounces

Where visits end, and which landing pages lose people straight away.

Landing page opportunities

Pages with plenty of traffic but a conversion rate far below your site's average, ranked by what they are missing.

Clicks and forms

Outbound links, downloads, form starts and submits, and any element you tag.

AI session analysis

Ask for an analysis of a sample of real sessions to find navigation friction, form abandonment and device problems.

02 In practice

From behavior to action

01

Spot the weak page

The daily brief flags landing pages that get traffic but rarely convert.

02

See why

Check engaged time, scroll depth and the heatmap for that page.

03

Fix and compare

Change the page and watch its conversion rate against its own baseline.

03 Privacy

Measured, not watched.

We measure what visitors do, never what they type. Form fields are recorded only as "started" or "submitted".

What the tracker collects

04 Questions

Frequently asked questions

What counts as an engaged visit?

A visit where the page was actively in view long enough, or where the visitor viewed more than one page or converted. Background tabs do not count.

Can I see behavior for mobile only?

Yes. Most reports can be split by device, and heatmaps have separate desktop, tablet and mobile views.

Do you record keystrokes?

No. Nothing typed into forms is collected, in any mode.

See your own site explained.

30 days of every feature, including behavior analytics. No card, no sales call.

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