Pick a page
Start with a landing page that gets traffic but converts poorly.
Website heatmaps
See what visitors click, and what they miss.
Heatmaps turn thousands of visits into one picture of each page: where attention goes, which buttons get clicked and how many people ever see your call to action.
No card neededCookie-free modeIP addresses never stored
01 Features
Heatmap features
Click heatmaps
Where people click on each page, drawn over the live page.
Movement heatmaps
Where the pointer travels, a good proxy for what people look at on desktop.
Scroll reach
The share of visitors who reach each tenth of the page.
Desktop, tablet and mobile
Separate heatmaps for each device type, because layouts and behaviour differ.
Most-clicked elements
A ranked list of the buttons and links that get the most clicks.
Included, not an add-on
Heatmaps come with your analytics, collected by the same script.
02 In practice
Reading a heatmap
Check the fold
If most visitors never scroll to your call to action, move it up.
Look for dead clicks
Clicks on things that are not links show what people expect to be clickable.
03 Privacy
Measured, not watched.
Heatmaps store click and pointer positions, not what is on the screen or what anyone types.
04 Questions
Frequently asked questions
Do heatmaps need a separate script?
No. Click, movement and scroll data are collected by the same analytics script.
Do heatmaps work on mobile?
Yes. Taps and scroll reach are recorded on mobile, with a separate mobile view.
How much data does a heatmap need?
A few dozen visits already show the main patterns; a few hundred give a reliable picture.
05 Related
Keep exploring
See your own site explained.
30 days of every feature, including heatmaps. No card, no sales call.
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