Every account starts with 30 days of everything. After that, choose the plan that matches your traffic. Pay yearly and get two months free.
Every plan starts with a 30-day trial of everything. No card needed.
AI insights and reports for growing sites.
Full AI analyst, heatmaps, recordings and API.
Many sites, long retention, team collaboration.
Limits are per organisation. The trial unlocks every feature with generous limits, so you can test with real traffic before you decide.
| Feature | Starter | Pro | Agency |
|---|---|---|---|
| Usage | |||
| Websites | 3 | 10 | 50 |
| Events per month | 100,000 | 1,000,000 | 5,000,000 |
| Raw data retention | 90 days | 365 days | 730 days |
| AI analyst questions per month | 100 | 1,000 | 5,000 |
| Team members | 3 | 10 | Unlimited |
| Intelligence | |||
| Daily briefings and insights | ✓ | ✓ | ✓ |
| AI analyst chat | ✓ | ✓ | ✓ |
| Weekly reports | ✓ | ✓ | ✓ |
| AI traffic and crawler logs | ✓ | ✓ | ✓ |
| Behaviour | |||
| Heatmaps | ✓ | ✓ | ✓ |
| Session replay | — | ✓ | ✓ |
| Funnels and journeys | ✓ | ✓ | ✓ |
| Data | |||
| CSV and JSON exports | ✓ | ✓ | ✓ |
| REST API and server-side events | — | ✓ | ✓ |
| Cookie-free and consent modes | ✓ | ✓ | ✓ |
Pay by bank transfer, wallet or crypto. Methods that cost us less in fees come with a discount, applied automatically at checkout. Every payment gets a receipt and an invoice.
You keep every feature for the whole trial. When it ends, the dashboard asks you to choose a plan. Your data is kept for a grace period while you decide.
By bank transfer (USD, EUR, GBP, AUD, CAD and more), Wise, Revolut, UPI, Payoneer, Binance Pay or crypto. Several methods come with a discount of up to 20%. Card and PayPal are on the way. Each payment gets a receipt and an invoice.
Those tools are excellent at collecting data and drawing charts, and they leave the interpretation to you. GoTrace collects the same kind of data, then runs statistical tests on it every day and writes up what changed, why, and what to do. You can still open every report yourself. You just don't have to start there.
Aggregated numbers, such as sessions per source or conversion rate per device, and short, sanitised strings like page paths and titles. It never receives IP addresses, visitor IDs or raw sessions. Every number it writes is checked against the evidence, and website text is passed as data so a page can't give it instructions.
Yes. Choose a different plan from the billing page whenever your traffic changes. The new plan starts when its payment is confirmed.
No. Each plan includes a fixed number of analyst questions per month, and automatic briefings are included. There's nothing extra to pay.
30 days of every feature, with your real traffic. No card needed.
Start your free trial