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Website traffic analytics

Your traffic, measured and explained.

All the traffic reports you would expect, and one you would not: a short brief every morning that says what changed, whether it is real, and what to do about it.

No card neededCookie-free modeIP addresses never stored

Traffic analytics in GoTrace: an example account for yoursite.com
From an example account. The dashboard: a written summary with recommended actions, then visitors, sessions, pageviews, conversions and AI traffic against the previous period.
01 Features

What you get

Core traffic numbers

Visitors, sessions, pageviews, engaged sessions, bounce rate and engagement time, with change against the previous period.

Every source

Channels and sources, from organic search and social to email, paid, referral and AI assistants.

Pages that matter

Top pages, entrances, exits and the landing pages that lose the most conversions.

Conversions and revenue

Goals from page visits, events or one line of code, with optional revenue.

Real changes only

Each metric is compared with the same weekday in previous weeks, and only significant changes become insights.

Exports and API

Download any report as CSV or JSON, or pull it into your own tools with the API.

02 In practice

How it fits together

01

Collect

One script records traffic without cookies if you want, and without storing IP addresses.

02

Test

A statistics engine checks every metric against its normal level every day.

03

Explain

The brief puts significant changes into words, with every number checked against your data.

03 Privacy

Measured, not watched.

Traffic data is anonymous and stays yours. Raw visits are deleted after your plan's retention period, and daily totals are kept for year-on-year comparison.

What the tracker collects

04 Questions

Frequently asked questions

How is this different from Google Analytics?

It measures similar things, without requiring cookies and without sharing data with an ad network, and it explains changes for you instead of leaving you to dig through reports.

Can I compare periods?

Yes. Every report can be compared with the previous period, and insights compare each weekday with the same weekday in previous weeks.

Can I track several websites?

Yes. Each plan includes several websites, all in one account with a site switcher.

See your own site explained.

30 days of every feature, including traffic analytics. No card, no sales call.

Start your free trial