# GoTrace

> Privacy-first website analytics with a built-in AI analyst. A statistics engine finds what changed on a website, and an AI explains it in plain words with a recommended next step, with every number checked against the data.

GoTrace is a hosted web analytics service (SaaS). Site owners add one script tag; GoTrace records visits without storing IP addresses or anything typed into forms, runs daily statistical tests on the data, and writes short plain-language briefings with a recommended next step. An AI analyst answers questions by running a fixed catalogue of read-only analytics queries. Every number in AI-written text is checked against the computed evidence before it is shown.

## Pages

- [Home](https://gotrace.site/): Privacy-first website analytics with a built-in AI analyst. It finds what changed on your site, tests whether it matters, and tells you what to do next, with every number checked against your data.
- [Features: AI briefings, analyst, funnels, heatmaps and replay](https://gotrace.site/features): AI briefings, an AI analyst you can question, AI traffic tracking, heatmaps, session replay, funnels, journeys, goals and reports, in one privacy-first analytics product.
- [AI traffic and AI crawler analytics](https://gotrace.site/ai-traffic): See how many visitors ChatGPT, Claude, Perplexity, Gemini and Copilot send you, how they convert, and which pages AI crawlers such as GPTBot and ClaudeBot read, from your own server logs.
- [Pricing and plans](https://gotrace.site/pricing): Simple plans for website analytics with AI insights. Start with a 30-day full-access trial, no card needed. Yearly plans include two months free.
- [Privacy-first analytics: what we collect and what we never do](https://gotrace.site/privacy): What our analytics tracker collects and what it never collects: no form values, no stored IP addresses, optional cookie-free mode, Do Not Track and GPC respected, and masked session recordings.
- [Blog: web analytics, AI traffic and privacy](https://gotrace.site/blog): Practical articles on reading your website analytics, measuring traffic from ChatGPT and other AI assistants, AI crawlers, and privacy-first tracking.

## Details

- [Full product facts for language models](https://gotrace.site/llms-full.txt): features, privacy guarantees, AI behaviour, plans and prices, recognised AI assistants and crawlers, and frequently asked questions in one Markdown file.

## Blog

- [10 best free Google Search Console alternatives in 2026](https://gotrace.site/blog/free-google-search-console-alternatives): Google Search Console is free, but it only shows part of the picture. Here are 10 free tools that fill the gaps or stand in for it, from Bing Webmaster Tools to free site auditors and backlink checkers.
- [10 best free Matomo alternatives in 2026 (open source and hosted)](https://gotrace.site/blog/free-matomo-alternatives): Looking for a free alternative to Matomo? We compare 10 free web analytics tools, from privacy-first open-source projects to free hosted services, with what each one does well and where it falls short.
- [Traffic went up 20%. Is that real, or just a normal week?](https://gotrace.site/blog/is-my-traffic-change-real): A plain-language guide to telling real changes in your website traffic from random noise, using weekday baselines and a simple significance check you can do yourself.
- [Cookie-free analytics: how it works and what it cannot tell you](https://gotrace.site/blog/cookie-free-analytics-explained): Cookie-free web analytics counts visitors without storing anything on their device. Here is how it works, what you gain, what you give up, and the questions to ask before you rely on it.
- [AI crawlers explained: GPTBot, ClaudeBot, PerplexityBot and how to see them](https://gotrace.site/blog/ai-crawlers-gptbot-claudebot-perplexitybot): Which AI crawlers visit your website, what each one is for, why your analytics does not show them, and how to measure them from your server's access log.
- [How to track ChatGPT traffic in your website analytics](https://gotrace.site/blog/how-to-track-chatgpt-traffic): Visitors from ChatGPT, Perplexity, Claude and Gemini often end up filed as "Direct" or generic referral traffic. Here is how to recognise them, measure them properly, and decide what to do about them.

## Optional

- [Privacy policy](https://gotrace.site/legal/privacy)
- [Terms of service](https://gotrace.site/legal/terms)